
Featured Posts
Redefining Problem-Solving the PCDworks Way
The art of problem-solving, especially when it relates to innovation, requires diverse perspectives and approaches. When we innovate solutions to difficult problems at PCDworks, we pay special attention to fundamental research and functional decomposition. It’s not as complicated as it sounds:

Client Chemistry 101—Are We the Perfect Match?
If you’re looking for a creative collaborator to help bring an idea to life, you must do what you can to ensure it’s a great match. Launching a business or new product line is challenging enough. Make sure you have a partner by your side who complements your strengths and compensates for your weaknesses.

From Constraint to Creativity: Overcoming the Brain's Barriers
At PCDworks, we love to nerd out over how our brains work, for obvious reasons. An enlightening episode of PBS NOVA highlights a key concept that guides our Immersive Ideation™ sessions: The brain's self-monitoring function is crucial for everyday life, but it also places a leash on our creativity.
